Marketing
Visitor to lead
Lead to MQL
MQL to SQL
Cost per lead
Sales
New logos
Net dollar retention
Growth MoM
Magic number
Performance
CAC
LTV
LTV/CAC ratio
Payback period
Revenue
Net new MRR
Net retention
Net churn
Quick ratio
Cash efficiency
Total spend
Expenses breakdown
Ending ARR
Cash efficiency
Cash flow
Balance
Runway remaining
Burn rate
Revenue
